TikTok Pixel + Events API

Add your TikTok Pixel ID and Events API access token to a link's Tracking pixels step. Like Meta, this fires the same click event from both the browser and TikTok's server-side Events API, deduplicated so it only counts once.

Where to find your IDs

TikTok Ads Manager → Assets → Events → Manage (Web Events) → select your Pixel, for the Pixel ID. Generate an Events API access token from the same page.

Testing it

TikTok Ads Manager → Events → Test Events. Open your smart link and click a destination — the event should show up marked "Server & Browser."