Ad Tracking
Meta Pixel + Conversions API
Add your Meta Pixel ID and Conversions API access token to a link's Tracking pixels step, and every click on a destination button fires a real conversion event.
How it works
The event fires twice — once from the fan's browser (the Pixel), and once from Soundcave's own servers (the Conversions API) — using a shared ID so Meta counts it as one conversion, not two. This also means the conversion still gets recorded even if the fan's browser blocks the Pixel.
Where to find your IDs
Meta Events Manager → your Pixel → Settings, for the Pixel ID. The Conversions API token is generated from the same Pixel's settings.
Testing it
Meta Events Manager → your Pixel → Test events. Open your smart link and click a destination — you should see a matching event show up tagged both Browser and Server.